Coaching Underperforming Women Executives: A Leader’s Guide
What if an executive’s performance concerns are real, but the feedback used to describe them is vague or inconsistent? For women leaders, subjective criticism can blur the line between a measurable performance gap and expectations shaped by bias. Learning how to coach underperforming executives starts with separating evidence from assumptions, then discussing the difference with care and clarity. If you’re concerned that a woman executive may become defensive or disengage, that concern is understandable. A direct conversation can still protect trust when it focuses on specific behaviors, their impact, and what success should look like. At the same time, support shouldn’t mean lowering expectations or delaying necessary action.
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